Back in 2011, while Sylvia French-Hodges was employed at Brand Fuel Promotions, she was asked to help create a promotional video that outlined how you can properly use QR codes in useful and creative ways on promotional products and tie them to a variety of marketing campaigns and events. The key message in this video was that in order for QR codes to work best, they must link to actionable and engaging activities…not just a homepage on a website.

Sylvia worked with a local freelance film and video professional and co-wrote the story concept, helped set up the scenes, aided as production assistant and was the project manager for the video project.

See some of Sylvia’s other video work here.

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