For the Folding Boat Co. Website Revamp project, we looked at every page on the Folding Boat Co. website (which is a Squarespace Site) and evaluated the content, tone, flow, graphics, formatting, and most importantly, the overall message. After we completed our assessment, we felt that they had a lot of great foundational elements that need to be reorganized in a way that was designed to take their visitor through the process of getting to know about The Folding Boat Company, The K-PAK, and ultimately (and hopefully) make a purchase.
We added a cover page to the site, re-worked the navigational elements and built a tree structure that focused heavily on providing detailed information on the K-PAK from Boat Specs, to the Assembly Guide, K-PAK Do’s & Don’ts, Warranty Information, and the Return Policy. We also beefed up the “About Us” section to include the K-PAK Story, Bios, Testimonials, Links, an Affiliates page, and a media section. Finally, we added a blog component, and included links to the Folding Boat Co. social media information (Facebook, Twitter, YouTube, Pinterest, Instagram).