Design Fails and How to Avoid Them

Design Fails and How to Avoid Them

Posted on May 11, 2017 in Blog, Campaign Reviews, Design, Spotlight | No Comments

I came across this post by Bored Panda about design fails and figured I’d give it a peak. We all have a need sometimes to look at examples of bad design to appreciate good design. Most of these example are truly cringe-worthy and cause me to wonder what goes through some folks minds when they are […]

We Can Do It: Soup-to-Nuts

We Can Do It: Soup-to-Nuts

Posted on Jan 4, 2017 in Blog | No Comments

Looking for a marketing pro with a graphic design background? How about a graphic designer with marketing experience? It is hard to find someone with both skill sets who can access the whys and hows a company or organization wants to brand themselves AND can bring that vision into a reality for them. It is […]

Is Freelancing a Paradox?

Is Freelancing a Paradox?

Posted on Aug 31, 2015 in Blog | No Comments

I was very happy to be featured this past week in the NC Bloggers Network {Meet} series. This “getting to know you” series had a lot of the questions that were easy to answer, but I found myself at an interesting crossroads: promote me or promote HodgePodge Marketing. That is a toughie because as a blogger, […]

The Folding Boat Company

The Folding Boat Company

Posted on Aug 15, 2015 in Blog, Spotlight | No Comments

I have a new client (Pete Flood with The Folding Boat Company) and so far, he is a dream client. Why, because he has his collective sh*t together. But what does that mean really? Well, for starters, he has a business plan. That in-and-of-itself is a herculean undertaking and he did it. In my experience, […]

New for HodgePodge Marketing

New for HodgePodge Marketing

Posted on Jul 31, 2015 in Blog | No Comments

Hey there, I wanted to let you know about a pretty exciting new direction for me (well not really new). I have added promotional products to my list of business services for HodgePodge Marketing and I couldn’t be more thrilled. I can’t think of a more “full circle” use of my skill set (marketing, graphic […]

What’s a Digital Mood Board?

What’s a Digital Mood Board?

Posted on Jul 3, 2015 in Blog, Design | No Comments

Hi everybody, I want to talk with you about how to create a digital mood board. A mood board is something that is done during either a branding exercise or campaign and is an arrangement of images, materials, and pieces of text, etc., intended to project a particular style or concept. Graphic designers, interior designers, […]

Crafty Paws Paper Goods

Crafty Paws Paper Goods

Posted on Jun 21, 2015 in Blog, Interviews, Spotlight | No Comments

Say hello to my friend Michelle Boggs. She is an avid crafter and started a card making business called Crafty Paws Paper Goods about 4 years ago after she discovered scrap-booking. What started with a bunch of leftover paper scraps (and all of the paper craft supplies) has turned into quite a good card-making company that seemed […]

The Story Of the Creative Commons Logo

The Story Of the Creative Commons Logo

Posted on Jun 2, 2015 in Blog, Campaign Reviews | No Comments

One article that recently caught my eye, was, “A Masterwork in Simplicity: The Story of the CC Logo” by Jay Walsh. In this article Mr. Walsh outlines the creation and evolution of the Creative Commons Logo. He also provides the background information on the campaign surrounding the identity launch and MoMA formally acquiring the Creative […]

Introducing: HodgePodge Marketing

Introducing: HodgePodge Marketing

Posted on Jun 1, 2015 in Blog, Design, Spotlight | No Comments

At HodgePodge Marketing, we understand that Marketing is often one of the most misunderstood business disciplines. Some folks think it is all about selling. Some about messaging.  But we think of it as a process and our process starts with planning and creating strategies. Strategies to get you and your business from point A to […]